Dr. Iva Ugrcic
Flutist, Educator, Entrepreneur & Art Leader
Dr. Iva Ugrčić is a borderless musician whose work spans performance, collaboration, education, arts leadership, entrepreneurship, and advocacy. An internationally recognized flutist, she is dedicated to expanding the repertoire, championing new voices, and creating meaningful artistic experiences.
Her career reflects a rare balance of virtuosity and vision. Whether premiering new works, mentoring young artists, or leading innovative initiatives, Dr. Ugrčić approaches each endeavor with clarity of purpose and artistic excellence.
Grounded in the belief that music is a powerful force for connection and transformation, she continues to build projects and partnerships that elevate artistry, foster opportunity, and shape a more inclusive and dynamic cultural landscape.
Three Pillars. One Vision.
As a performer, artpreneur, and educator, Iva builds bold artistic ecosystems where excellence, leadership, and financial empowerment coexist, elevating artistry, expanding opportunity, and empowering musicians to lead.
Performer
As a concert artist featured as a soloist, chamber, and orchestral musician, Iva leads with depth, precision, and expressive integrity. Her work centers on expanding the flute repertoire, championing living composers, and elevating underrepresented voices—particularly women composers—while honoring the masterworks that shaped our field. To date, Iva has commissioned and premiered more than 50 new works, actively shaping and expanding the flute repertoire.
For Iva, performance is not mere presentation; it is an act of cultural leadership. Whether premiering new works, collaborating across disciplines, or appearing at major festivals and institutions, she approaches the stage as a space for innovation, connection, and artistic courage. Her programs are intellectually compelling, socially relevant, and artistically rigorous, bridging tradition and innovation.
Artpreneur
As the founder and leader of LunART and Artistic Wealth Coach, Iva operates at the intersection of artistry and strategy.
Through LunART, she has built an internationally recognized platform that amplifies women’s voices in the arts and reshapes conversations around representation, impact, and excellence. What began as a vision has grown into a dynamic artistic movement, one that empowers, educates, and advocates.
Through Artistic Wealth Coach LLC, Iva mentors musicians and creative leaders to think like CEOs: to build aligned brands, diversify income streams, negotiate with confidence, and develop financial literacy as a core artistic skill. Iva believes artists deserve not only creative fulfillment, but economic agency. Her work equips them to lead their own careers with clarity and authority.
Educator & Mentor
As an educator and mentor, Iva is committed to building strong foundations, technically, intellectually, and professionally.
In the flute studio, she focuses on refined technique, stylistic fluency across periods, contemporary techniques, and strategic repertoire development. Her teaching empowers flutists to master their instrument at the highest level while cultivating artistic voice and interpretive depth.
Beyond the instrument, Iva mentors musicians on how to build careers with intention. Her mission is to equip artists with the tools to thrive in today’s evolving landscape.
Iva currently teaches at Indiana University of Pennsylvania and Duquesne University and can be seen giving mastery classes, lectures, workshops, and university residencies around the world.
Dr. Iva Ugrčić’s work extends beyond performance into institution-building and thought leadership. As founder of LunART, she has created a platform that actively reshapes the classical music landscape through commissioning, performance, and advocacy.
Her national and international engagements include leading universities, festivals, and professional conventions, where she appears both as performer and keynote speaker. Through workshops and lectures on artistic entrepreneurship and financial empowerment, she equips musicians with the tools to build sustainable careers.
Her impact is measurable, not only in premieres and commissions but in the systems and leaders she helps cultivate.
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Latest News
GATES OF DREAM: Flute Works by Doina Rotaru
Iva Ugrcic's latest album featuring the compositions of Doina Rotaru, titled Gates of Dream, offers a captivating journey through haunting melodies and compelling narratives. Ugrcic's prowess as a flutist shines through as she navigates Rotaru's intricate compositions with finesse and depth.
"Ugrcic's interpretation is nothing short of brilliant, as she brings out the nuances of Rotaru's score with precision and emotion... Iva Ugrcic's album of Doina Rotaru's music is a testament to her mastery as a flutist and her ability to breathe life into complex compositions."
Viviana Guzman
The Flute View Magazine (March 2024)
